SHARMISTHA, Bhattacharyya; MRINMOY, Kumar Sarma. Understanding Adoption of Customer Relationship Management in Small Businesses. Multidisciplinary Research Journal, [S. l.], v. 1, n. 3, p. 39–53, 2025. DOI: 10.63635/mrj.v1i3.106. Disponível em: https://cmdr.tezu.ernet.in/index.php/journals/article/view/106. Acesso em: 17 nov. 2025.